I went out with my catalogues for the first time this year a couple of weeks ago.
Started with dropping catalogues to my local established customer base. This has always been one of my best areas to drop as i know most of the customers from before i started in the business.
Being a rural area it also takes a bit of time to get around the area. Drop a catalogue go a hundred yards, drop another etc.. There are some houses that i cannot just drop the catalogue and move on to the next house. I have to go in for a chat. It is nice and i enjoy it.
Anyway I dropped 70 catalogues on my round on the Friday night for collection on Monday evening. As I work full time and my wife works part-time i like to do it this way as it still leaves the weekend free for time as a family.
I went to collect my catalogues on the Monday evening and Tuesday evening i collected the straglers (those that had forgotten to leave them out the night before or wanted to hold onto it for another evening) and received orders for approx £900 for 50 of the 70 catalogues i dropped. A very good return rate.
The order arrived the following Monday and when i got home from work my wife had sorted all 50 orders for my to deliver the following evenings.
Thursday, May 28, 2009
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